Australian Agrifood Data Exchange

Presenting Data Sharing Benefits to Agrifood Aussies

The Australian Agrifood Data Exchange is a massive project that aims to build a platform for agriculture businesses to selectively share data so they can each, and as an industry, benefit from shared insights. Yet despite the benefits the proposed exchange offered, due to the immense scale of the proposal and the diverse range of operators in the industry, it required a careful phase-by-phase approach. After the initial assessments showed promise, the client sought to reach out to smaller operators in the industry and showcase the potential of greater connectivity between businesses to explore the reception a central exchange might receive.

That was a problem that motion graphics could solve.

Charles Sturt University engaged me to create a set of four content pieces to clearly and directly showcase how a data exchange would benefit and safeguard businesses, without relying too heavily on the technological know-how of the audience. Animated explainer videos were the perfect pick to distil crunchy concepts into digestible bites.

I led a team of artists through the full process of packaging the client’s research findings into four videos, each targeting a prominent use case for the exchange (biosecurity, traceability, benchmarking, and compliance), and delivering simple, accurate, and compelling content—all on a tight deadline. My structured and transparent process made it easy to coordinate a team of creatives working across illustration, animation, and scripting. I played a hands-on role in each stage and ensured the project ran smoothly while keeping the client fully informed.

The project was a success with each of the four explainer videos striking the balance between engaging content, compelling ideas, and ease of understanding. MLA and their project partners were satisfied with the readiness for a centralised exchange and moved ahead to the next phase of their initiative.