Why You Need an Explainer Video Strategy
An animated explainer video is a powerful asset. It distils complex topics into engaging, easy-to-understand content perfect for explaining services, new initiatives, or policy changes. But social media alone isn’t built for longer-form content. With fast-paced feeds and ever-changing algorithms, even great videos can be quickly buried.
To make sure your message is seen, understood, and acted upon, your explainer video needs to be part of a broader, more thoughtful strategy.
Where to Use Your Explainer Video for Maximum Impact
Here’s how councils and organisations can get the most out of their investment:
1. Website Pages
Your council website is the go-to place for community information. Embed explainer videos on key service pages, major projects, or community engagement portals to make your content easier to understand and more engaging.
2. Newsletters and Email Campaigns
Don’t underestimate email. Including explainer videos in resident newsletters or targeted email updates can dramatically boost engagement, helping people absorb key messages at their own pace.
3. Community Engagement and Events
Use explainer videos at pop-up stalls, public consultations, and stakeholder briefings. A well-placed video can clearly and consistently explain initiatives, reducing confusion and building trust.
4. Social Media, But With a Plan
Instead of uploading the full video once and hoping for the best, break your content into short, captioned clips. Share these as teasers that lead to the full version on your website or engagement platform.
5. Internal Communication and Onboarding
Explainer videos aren’t just for the public. Use them to onboard staff, inform internal teams about new initiatives, or present at internal briefings to ensure everyone is on the same page.
Think Long-Term, Not Just a Quick Post
An explainer video shouldn’t be treated as a one-off piece of content. It’s a long-term communication tool that can support your goals across multiple platforms. With the right strategy, your video can inform, educate, and engage your audience at every stage from awareness to action.
Final Thoughts
Whether you're a council communicating with residents or a business explaining your service, a well-planned explainer video strategy makes all the difference. Don’t let your message disappear into the scroll. Use your video where it will have the most impact: on your website, in emails, at events, and beyond.