Why use Animation
Why Animation Works
Animation combines visuals, motion, sound, and narrative in a way that makes complex ideas easier to follow and remember. It’s communication designed to be comprehended, not endured. Here’s the science behind why it works: the human brain processes images far faster than text, up to 600 times faster, according to cognitive research. That means ideas communicated visually are decoded quicker, with less mental strain and far better recall.
So what does that actually do for you? It turns your message into something people get, quickly, without having to scroll back, re-read, or ask for clarification. Animation isn’t just a polished video; it becomes a communication asset your organisation can use again and again to build understanding, confidence, and action.
When Animation Resonates More Than Live Footage
Animation lets you show what you mean, not just what you have. Live action is limited by real-world constraints: locations, actors, weather, and reshoots. Animation isn’t. It can:
- Show processes that are invisible or abstract
- Visualise products or concepts that don’t exist yet
- Represent sensitive or complicated topics with clarity
- Break down barriers in technical or regulated industries
Studies also show that moving visuals tend to hold attention longer and increase information retention compared to traditional video or slides.
That’s why animation often performs better than live action in situations where understanding matters most.
What Animation Can Be Used For
Animation is a flexible format that can solve communication challenges across your organisation:
- Marketing Campaigns: Convey offers, launches, or value propositions with clarity and confidence
- Explainer Videos: Make complex ideas easy to follow and remember
- Internal Communications: Help teams understand change, policy, or process
- Events and Presentations: Add visual structure that keeps audiences with you throughout
- Brand Storytelling: Reinforce identity, tone, and personality beyond static design
Who Uses Animation
Animation is trusted by organisations of all kinds because it adapts to purpose, audience, and message:
- Local Government and Councils communicating services, safety, or policy
- Organisations and Not-for-Profits explaining missions, impacts, and participation
- Businesses clarifying products, services, value, and differentiators
- Events promoting future highlights, or experiences that cannot be filmed in advance.
When to Use Animation vs Live Action
Here’s a simple rule I use:
If you can film it clearly, then film it.
If you can’t film it clearly, animation is your answer.
Live action is great where real people, places, and moments matter. But when the concept is:
- Not physically visible
- Abstract or complex
- Too costly or impractical to shoot
- Better represented with graphics
…animation becomes the clearer, more effective choice.
Animation doesn’t replace live action, it expands what’s possible. It lets you communicate beyond limitations, and helps audiences understand what you want them to do, think, or remember.
Are You Ready for an Animation?
Animation doesn’t just look good. It makes information easier to process, increases retention, and turns complicated messages into something people actually read, understand, and use.
If your goal is clarity, confidence, and results, then let’s talk.