Meritos

Eye-Catching and Refined

Meritos is a team of recruitment specialists with a distinct future-forward approach to their industry. Branding in corporate-facing businesses is always a bit of a challenge where professionalism runs directly into uniformity. When a business like Meritos wants to stand out from their competitors, an animated brand logo can be the perfect remedy - maintain the crisp professionalism, but step above the cookie-cutter blur of everyone else.

Meritos worked with the wonderful Minta Viski to create the logo and brand elements, which beautifully captures the progressive thinking that sets them apart. With Minta Viski’s clever design work and choice of colours, I was engaged to inject the motion and transition effects that bring their logo to life, creating an animated intro, outro and lower third.

One key advantage of the logo animation was its ability to introduce vibrant, shifting colours in a way that enhanced, rather than compromised, the brand’s professional image. It allowed them to appeal to a broader audience in a way a static logo couldn’t.