River and Wren

Using Digital Animation Techniques for a Handcrafted Appeal

In 2024, River & Wren Market celebrated 10 years of local artisan shopping and family-friendly experiences with a rebrand by designers Minka Viski. To complement their beautiful hand-drawn designs, Minta Viski recommended an animated logo to elevate their online presence and social media campaign.

I was tasked with tastefully bringing their logo to life with all its different colours while keeping true to the new design work. The market is known for its handmade appeal, full of local warmth and community involvement. To preserve that River & Wren feel, I animated the logo with soft organic textures, a lower frame rate (referencing traditional animation techniques), and animated edge textures to give the hand-drawn feel.

The new logo made a great debut on their social media, giving River & Wren a chance to show all of their new look with the eye-catching appeal, and showcasing the full colour palette in a single post.