Synbiotic

Education through Storytelling with Animation

Vetafarm is an Australian producer specialising in pet health products, distributing all over the globe right out of their facility here in Wagga Wagga. This project was for an animated explainer video to accompany the launch of a new product range, Synbiotic - a prebiotic/probiotic supplement to support pet gut health. As innovators in pet health, Vetafarm has always made a big effort to promote accurate, evidence-based information to pet owners, and so they intended to inform as wide a demographic as possible of the real function and benefits of the new product.

The approach was to simplify and clarify how probiotics function in the digestive system, and connect it to a narrative that will feel familiar to pet owners. We landed on this epic documentary-style story of heroic probiotics and villainous pathogens struggling over the well-being of your pet’s gut. Establishing the narrative to align with the facts let us maintain the evidence-based approach and make the video as informative as possible, broaching details like the roles of probiotics, prebiotics, digestive enzymes, antibiotics and pathogens with a simple clarity.

It was the use of the animated explainer video format that made our approach of a narrative structure work so well - and it made for an enjoyable, engaging experience for the audience. With the ability to distil so much information down to a few very approachable facts to fit a short 2-minute video, Vetafarm were able to make the statement they wanted. In addition to it’s intended audience, the video was hosted online for public education and to train Vetafarm distributors and retail staff.