Make Your Animation Work Harder
A free launch guide for getting tangible, meaningful and measurable results from your animation, instead of posting it once, getting 43 views, and quietly pretending that never happened.
Your animation deserves more than one post and a shrug.
You’ve invested time, money, approvals, feedback rounds, creative direction, and probably at least one meeting where someone said, “can we just make this part pop a little more?”
So the absolute worst thing you can do is launch the animation with one LinkedIn post, watch it get a handful of views, and decide the whole thing didn’t work.
Because animation can work incredibly hard for your organisation.
But only if people actually get the chance to see it.
Your animation is not the whole launch plan
A good animation can help people understand a complex message faster.
It can make an abstract idea easier to follow.
It can help people feel more comfortable engaging with a sensitive topic.
It can give your team a clear, useful asset to share with the people who need it most.
But it still needs somewhere to live, a reason to be shared, and a plan for what happens after launch day.
That’s what this guide helps you map out.
Inside the guide, you’ll learn how to use your animation before, during and after launch.
This is a practical guide for making sure your animation gets more than one brief moment on social media before disappearing into the void.
You’ll learn how to:
Build a proper home for your animation
Create a dedicated page that gives people the animation, the context, the next steps, and a clean place to send traffic.
Plan more than one launch post
Because your audience will get sick of your content approximately never, and you will get sick of it after about three minutes.
Use the audience you already own
Bring your email list into the launch instead of relying on the algorithm to do something generous. Brave, but unlikely.
Turn one animation into multiple content angles
Use the myth, the human story, the question, the stakes, the short clips, the still frames, and the bits people actually need to hear more than once.
Put the animation where it can keep working
Think website pages, email signatures, onboarding, grant reports, stakeholder presentations, events, and all the places your audience already looks.
Know what numbers are worth reporting
Views are fine, but they’re not the whole story. The guide helps you look at what people did next, not just whether they watched.
This is for you if…
You’ve already invested in an animation and want to make sure it actually gets used properly.
You’re planning an animation and want to understand what needs to happen after it’s finished.
You work in a purpose-led organisation, NFP, council, service-based organisation or community-focused team where the message genuinely matters.
You’re responsible for making a campaign, resource or awareness piece reach the people it was created for.
You have a beautiful animation sitting somewhere on a website page, quietly wondering when it’s going to get invited back into the marketing plan.
Meet Alice
Hi, I’m Alice Peacock. I’m a one-woman animation studio based in regional Australia, and I work with purpose-led organisations and NFPs to create animations that make complex messages easier to understand and impossible to ignore.
The organisations I work with usually have something important to explain.
A service people need to understand.
A topic that feels sensitive or hard to talk about.
A message that makes perfect sense internally, but gets trickier the moment it needs to reach real people outside the room.
My job is to turn those messages into thoughtful, custom-made animations that people can actually understand, remember and use.
And because I care deeply about the work actually doing its job, I created this guide to help you get more from your animation long after the final file has been delivered.
Get the free guide
Download Make Your Animation Work Harder and learn how to launch, share, measure and keep using your animation properly.
Because if you’ve gone to the effort of creating an animation, it deserves more than one post and a shrug.