Allie Baird Logo

Creating a Personality-Filled Logo Animation

Allie is a graphic designer and illustrator who creates fun, fresh, contemporary branding and illustrations, and I was excited to help her make a stand-out display on social media by animating her logo. My approach to the animation was to create a fluid and bouncy write-on style to reflect her brand and complement the script-style lettering she chose for her logo.

I always enjoy experimenting with unique ways to express different emotions within the constraints of an animated logo - plus they’re a great opportunity to show more of your personality in your branding.