Destination Management Plan

Driving Public Engagement with Character Animation

Wagga Wagga City Council needed the community to engage with their Draft Destination Management Plan before the consultation window closed. The challenge wasn't just awareness, it was making a planning document feel relevant to everyday people who visit, live in, and care about the region.

A series of five short looping animations used across social media brought attention to the plan through stylised characters, each depicting a different aspect of travel. Rather than explaining the document, the animations invited people to see themselves in it, and then have their say.

The project sat at the intersection of community engagement and communication design: giving a policy document the visibility it needed to reach the people it impacted.