It's not about the Money

Setting the Tone with Audio-Led Animation

It’s Not About the Money is a podcast hosted by Jenny Rolfe-Wallace that aims to empower Australian women to find financial security. The podcast has already made a powerful impact for many people, and doesn’t shy away from tough conversations, tackling challenges faced by women, particularly those aged 30-65 - pay gaps, career interruptions, financial literacy and much more.

The graphic designers at Minta Viski, as an accompaniment the show’s new branding, brought me on to animate their podcast opening title. I was briefed to set the tone for the cast with a short animation that follows their keywords; serious, rage, attitude and activism, and heavily emphasise the word ‘not’.

With a focus on catering to listeners with a meaningful audio experience, we started with selecting an appropriate music track to carry the tone of the show. From there, I used Minta Viski’s design work to follow the glitchy vibe of the music, keeping the animation sharp and engaging.